感知享乐型与实用型产品类型对消费者在社交电视上品牌参与度的影响

The Influence of the Perceived Hedonic vs. Utilitarian Product Type on Consumers’ Brand Engagement on Social TV

• Selçuk Şen · 纽约市立大学 通讯
• Michele Gorgoglione
• Umberto Panniello