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个性化、消费者搜索与算法定价

Personalization, Consumer Search, and Algorithmic Pricing

Marketing Science · 2025
被引 6
人大 AFT50UTD24ABS 4*

中文导读

研究发现个性化产品排名虽能提升搜索相关性,但可能无意中让AI定价算法提高价格、损害消费者福利。

Abstract

This paper shows that personalized product rankings, although improving search relevance, can unintentionally enable AI pricing algorithms to raise prices and reduce consumer welfare.

产业组织微观经济学市场营销人工智能定价