Bricks Processing Returns for Clicks: Can Foes Become Friends?
研究了竞争性线上与线下零售商之间的“线上购买、线下退货”协议，揭示其如何策略性地缓和价格竞争、减少展厅现象，并可能使企业和消费者双赢。
This paper analyzes buy online, return in store agreements between competing online and offline retailers, revealing how such agreements can strategically soften price competition, reduce showrooming, and potentially benefit both firms and consumers.