GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers?
本文是《消费者研究杂志》关于生成式AI特刊的引言，呼吁研究者批判性地参与生成式AI，利用其潜力同时注意其局限性和自身偏见，并指出随着技术发展，特刊中的见解可能需重新审视。
Abstract Explorations of Generative artificial intelligence (GenAI) have moved to the forefront of consumer research, as scholars examine its implications for ideation and conceptualization, data collection and analysis, and writing and publishing. Introducing this special section of the Journal of Consumer Research on GenAI and consumer research, the author calls for a critical—and self-critical—engagement with GenAI, calling on researchers to embrace its potential while remaining mindful of both its constraints and their own biases. The author concludes that, given GenAI’s rapid evolution, the insights in this special section remain provisional and may require reconsideration as the technology advances.