影响者策略与寄售政策优化:为清洁世界中的可持续循环经济铺平道路

Influencer strategies and consignment policy optimisation: paving the way for a sustainable circular economy in a clean world

International Journal of Production Research · 2025
被引 1
ABS 3

中文导读

研究如何利用数字影响者策略推动玻璃寄售政策的实施,通过数学优化和数字工具促进回收再利用,降低城市碳足迹,为可持续废物管理提供新路径。

Abstract

In the pursuit of sustainable urban waste management, this study explores the implementation and environmental impact of a Glass Consignment Policy, leveraging digital marketing strategies to foster community adherence to sustainable practices. Our research focuses on how digital influence strategies can drive the adoption of glass consignment policies, promoting reuse and recycling, reducing the need for new containers, and minimising natural resource wastage. This aims to lower the city's carbon footprint and cultivate environmentally conscious citizenship. We present five structured sections, starting with an analytical framework employing mathematical optimisation techniques for efficient consignment logistics planning. We introduce an innovative registration process using a Python Tkinter-based form with QR code scanning, simplifying citizen engagement. A real-time database ensures accurate data availability for system optimisation. Strategic node identification amplifies system influence, and comprehensive dashboards monitor system performance, tracking trends and supporting data-driven policy adjustments. Through this approach, our research highlights the transformative potential of integrating digital influence with traditional consignment policies for a more sustainable urban waste management model.

循环经济城市废物管理数字营销寄售政策可持续发展