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创业者与投资者:精益创业产品实验与创新中的资金诱导扭曲

Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation

Marketing Science · 2025
被引 2
人大 AFT50UTD24ABS 4*

中文导读

研究投资者与创业者之间的信息不对称如何扭曲产品实验并降低创新效率,且投资者对创业者的刻板印象会加剧这一问题。

Abstract

Information asymmetry between investors and entrepreneurs brings about distortions to product experimentations and inefficiencies to innovation outcomes, which are exacerbated by investors’ stereotypes on entrepreneurs.

创业创新信息不对称投资者-创业者关系