Impact of relative price on airline revenues
研究相对价格如何影响航空公司收入，发现市场份额是重要调节变量，高市场份额增强价格信号并支持溢价定价，收入增长取决于竞争强度。
• Relative pricing impacts airline revenue, with market share as a key moderator. • Higher market share strengthens price signals and supports premium pricing. • Revenue gains from relative pricing depend on market competition intensity. • Findings provide practical insights for optimising airline pricing strategies.