Igniting creativity through travel: The roles of interest, cognitive flexibility, and destination information presentation style
研究通过实地准实验和四个情景实验，发现环境新颖性通过兴趣和认知灵活性提升创造力的灵活性维度，而问题式信息呈现能增强原创性，对想提升创造力的游客和设计旅行体验的目的地管理者有参考价值。
Despite the assumed link between tourism and creativity, research remains limited, and findings are inconsistent. This study draws on trait activation theory and broaden-and-build theory of positive emotions to propose a theoretical model that explores how environmental novelty influences tourist creativity. We argue that environmental novelty evokes interest, fostering cognitive flexibility and enhancing creativity. The presentation style of destination inform (statements or questions) impacts cognitive stimulation and creativity. We conducted a field quasi-experiment and four scenario-based experiments and found that a novel environment enhances the flexibility dimension of creativity, but not originality, through interest and cognitive flexibility. In addition, presenting information in a question style sparks cognitive stimulation and increases originality. The results provide valuable implications for tourists seeking to enhance creativity and for destination management organizations developing novel travel experiences that incorporate thought-provoking questions into their information presentation.