The Role of Social Norms and Economic Incentives in Encouraging the Adoption of Native Gardens
研究比较了社会规范和经济激励对城市土地所有者采用原生花园的影响，发现社会规范的作用与昂贵的财务激励相当，可提升土地保护率。
<h3>Abstract</h3> Various policy interventions can be implemented to motivate individuals to adopt pro-environmental landscaping behaviours. Here we compare the influence of economic incentives and social norms on urban landowners’ adoption of native gardens. First, we model the relationship between social norms and landowners’ actual land-use decisions. We then estimate adoption intention under different support programs using a choice experiment, also considering social norms. We find social norms can play a significant role in the adoption of native gardens, comparable to relatively expensive financial incentives. Therefore, social norms may enhance the performance of incentives to increase rates of land conservation.