不平等的空间,不平等的心理:空间不平等如何驱动过度教育消费

Unequal Spaces, Unequal Minds: How Spatial Inequality Drives Excessive Educational Consumption

Psychology and Marketing · 2025
被引 1
ABS 3

中文导读

研究发现,空间不平等(资源在地区间分布不均)会激发家长对社会等级零和博弈的信念,加剧焦虑,进而导致过度购买课外教育服务;代际流动经历会强化这一效应。

Abstract

ABSTRACT The after‐school educational services market is booming, driven by growing parental anxiety and demand for excessive tutoring. This paper identifies spatial inequality, defined as the uneven distribution of resources across geographic areas, as a key driver that pushes parents toward excessive consumption of educational products. A proximity analysis of 2,710 residences and 15,871 educational institutions' point‐of‐interest data through ArcGIS, along with five online experiments ( N = 1,598, three preregistered), demonstrated that spatial inequality induces zero‐sum belief about social hierarchy, which increases parental anxiety, leading to excessive educational product consumption for their children. Intergenerational mobility experience is found to moderate the effect, amplifying the influence of spatial inequality on parents' educational consumption. These findings provide insights into understanding the maladaptive response of residents exposed to spatial inequality and their intergenerational educational consumption behavior, offering guidance for promoting healthier educational consumption among this population.

教育不平等空间不平等消费社会学家庭教育决策社会分层