产品设计中整合高地位与低地位信号:对奢侈品牌偏好的影响

Integrating high and low-status signals in product design: Effects on luxury brand preference

JOURNAL OF BUSINESS RESEARCH · 2025
被引 3
人大 A-ABS 3
产品设计品牌偏好奢侈品营销信号理论