当放纵遇上自律:探索恶习-美德捆绑的传染潜力对食品购买意愿的影响
When indulgence meets self-discipline: Exploring the effect of vice-virtue bundle’s contagion potential on food purchase intention
International Journal of Hospitality Management · 2025
被引 1
ABS 3
- Zihao Wu
- Wen Ji
- Chuming Hu
- Zan Huang 通讯
- Yan Huang
- Hanhan Wang
消费者行为市场营销食品营销心理学