当放纵遇上自律:探索恶习-美德捆绑的传染潜力对食品购买意愿的影响

When indulgence meets self-discipline: Exploring the effect of vice-virtue bundle’s contagion potential on food purchase intention

International Journal of Hospitality Management · 2025
被引 1
ABS 3
消费者行为市场营销食品营销心理学