Revisiting the positive effects of diversity on creative teams in novel creative tasks
研究了经验、培训和知识多样性对团队在新颖创意任务(如动词任务、商业口号任务、假设任务)中创意表现的影响,发现多样性增加想法数量但不影响原创性。
Teamwork matters in the modern economy, and recent scholarship convincingly suggests that diversity in experience, training, and knowledge allows teams to more readily generate novel ideas in numerous forms, including patents, scientific scholarship, and laboratory experiments. Experimental research often uses the alternative uses task to observe participants engaging in divergent thinking. This study extends the study of diversity in experience, training, and knowledge to novel creative tasks, including a verb task, a business slogan task, and a hypothesis task. It also extends previous research by analyzing diversity’s effects on the originality of ideas based on latent semantic analysis and on the propensity of teams to use unique words to form creative ideas. Results indicate that, consistent with previous research, diversity in knowledge, training, and achievement outside the laboratory is associated with teams generating a greater number of ideas; however, it does not affect overall originality or uniqueness.