Toward a Better Understanding of Minimalistic Motives: Consumption Typology, Scale Development, and Validation
研究指出全球越来越多消费者奉行极简主义，但现有研究将所有极简者混为一谈。本文通过多方法开发并验证了一个量表，捕捉驱动极简消费的不同动机类型，帮助研究者与从业者区分并针对不同类型的极简消费者。
ABSTRACT Recent research has acknowledged that a large and growing number of consumers worldwide have adopted a minimalistic philosophy and engaged in minimalistic consumption. However, extant research has generally grouped all minimalists together, thus limiting the theoretical and practical relevance of minimalism to the field of marketing. In delving deeper into prior work, it can be posited that minimalism, despite its overall focus on simplification, takes various forms driven by different motivations. We critically analyze prior conceptualizations of minimalism using a multi‐method approach to develop and validate a scale that captures different types of motivations driving minimalistic consumption. The scale enables researchers and practitioners to better understand minimalism, measure minimalistic consumption for each unique minimalistic consumption motivation, and tailor their approaches to appeal to different types of minimalistic consumers.