Artificial intelligence in adaptive strategy creation and implementation: Toward enhanced attentional control in strategy processes
研究了公司专用人工智能系统如何通过拓宽组织注意力、民主化战略过程和加速反馈循环来增强策略制定与实施中的注意力控制，并讨论了潜在挑战。
This article focuses on the deployment of proprietary artificial intelligence (AI) systems in strategy creation and implementation processes, with a specific focus on their role in enhancing organizational attentional control. By employing the attention-based view (ABV) as an overarching theoretical framework, we examine how company-specific AI systems trained on proprietary data can support strategy processes. We identify three key contributions of AI in strategy creation and implementation processes: (1) broadening organizational attention to external and internal developments, (2) democratizing strategic processes through improved transparency and inclusivity, and (3) accelerating feedback loops with real-time monitoring of strategy implementation progress. Potential challenges associated with the deployment of AI systems for attentional control are also addressed. The paper concludes by putting forward potential directions for future research.