过度依赖美学?外表揭示性格的朴素理论增加了消费者对不美观农产品的贬低
Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce
International Journal of Research in Marketing · 2025
被引 3
ABS 4
- Krishna Savani
- Shilpa Madan
- Gita Venkataramani Johar 通讯
消费者行为市场营销心理学经济学