More Easy to Serve Inc.: Cross-Country Evidence on the Link Between Marketization and Nonprofit Creaming Behavior
基于三个福利国家体制下非营利组织高管的调查数据，研究发现约五分之一组织存在优先服务易服务客户的“挑肥拣瘦”行为，且资源竞争和商业创投普遍加剧该行为，对市场化倡导者构成普遍警示。
By now, the idea that marketization can induce nonprofit mission drift seems common knowledge. However, there is limited insight to what extent this argument holds across (a) different aspects of nonprofit marketization and (b) different organizational, sectoral, and welfare state contexts. Drawing on survey data collected among nonprofit executives across three different welfare state regimes, this study examines to what extent nonprofit marketization is related to a critical manifestation of mission drift: nonprofit creaming behavior. Best understood as nonprofits prioritizing more easy-to-serve clients over those with more complex needs, we find that nonprofit creaming behavior is (a) to different extents reported by one out of five nonprofits surveyed and (b) positively associated with resource competition and commercial venturing regardless of the organizational, sectoral, and/or welfare state context. Accordingly, our findings constitute a universal warning for nonprofit marketization adherents.