The Effect of Self‐Concept Components on Sustainable Food Choice
通过在线调查，研究了自我概念（自尊、自我形象、理想自我）和心态（成长型或固定型）如何影响可持续食品选择，发现自尊、环境自我形象和环境导向的理想自我显著促进选择，且成长型心态者更倾向环保消费。
ABSTRACT Despite the growing global adoption of sustainable food consumption, the role of self‐concept (including self‐esteem, self‐image, and ideal self) and mindset (beliefs about personal growth and adaptability) in shaping these choices remains underexplored. This study addresses this gap through an online survey of consumers of sustainable foods. Our findings reveal that self‐concept, specifically self‐esteem, environmental self‐image, and environment‐oriented ideal self, significantly influence sustainable food choices. Additionally, individuals with a growth mindset, who believe in adaptability and personal development, are more likely to engage in eco‐friendly consumption. In contrast, this relationship is not evident among those with a fixed mindset. By integrating self‐concept and mindset, this study provides a more nuanced perspective on sustainable consumption behavior. The paper concludes with actionable strategies to foster consumer engagement and promote the adoption of sustainable foods.