The generational divide: How late entrant entrepreneurs influenced field frames in the Ontario wine field
研究1985-2018年安大略葡萄酒行业中，不同代际的晚期进入企业家如何通过媒体改变市场含义，推动已形成市场的制度变迁，对创业和产业研究者有参考价值。
Although research has shown how entrants create markets, few studies have explored how late entrant entrepreneurs influence institutional change in already formed markets. Our study considers how varying late entrant subgroups shift market meanings reflected in field frames used by producers in the media in ways that spur field change. We do this within the context of the Ontario-grown wine category from 1985 to 2018. We show that later generations founded prior to or around the category’s legitimation influenced the salience of field frames that refined and incrementally changed the category. Later generations founded after legitimation and second-career lifestyle entrepreneurs influenced the salience of field frames that contended against regulations that benefited other categories but hindered the growth of their category. Concurrently, our insights help further understanding of how late entrants change an existing category to not only create a space for their distinctive identities but also enhance the viability of the category overall.