Exploring Digital Responsibility Enactment: An Evaluation of the Social Implications of Digitally Responsive Employee Advocacy Platform
研究评估数字员工倡导平台对用户福祉的影响，通过分析用户评论构建模型，发现平台通过社会与情感依恋机制促进数字员工倡导行为，对管理者设计负责任的数字工具有参考价值。
Abstract Organizations are increasingly investing in employee advocacy (EA) programs and experimenting with digital workplace EA platforms that are designed to proactively offset negative wellbeing outcomes such as isolation and disengagement, by fostering proactive organizational citizenship behavior (OCB) like digital employee advocacy (DEA). Calls have been made to explore such digital responsibility enactments by evaluating the impact of the implied design intentions of such digitally responsive tools in promoting social and well-being implications on end-users. Using a bricolage approach, we evaluate user reviews of EA platforms to uncover overarching dimensions and theoretically construct a well-being-led grounded model for testing. The model links platforms-enabled social and psychological well-being to digital EA behavior through social and emotional attachment mechanisms. We generate lexical intensity values and use regression followed by expert interviews to validate the hypothesized model. Our findings advance the literature on digital responsibility enactment and conceptualize a crucial employee outcome, DEA.