Entrepreneurial Experimentation: Conceptual Foundations, Integrative Theoretical Framework, and Research Agenda
回顾并整合了1985至2024年间关于创业实验的学术文献，提出了定义、概念基础和整合理论框架，并规划了未来研究方向，适合创业研究者快速把握该领域全貌。
Entrepreneurial experimentation is the process by which entrepreneurs design, conduct, and interpret tests of cause-and-effect relationships in order to learn and reduce uncertainty, risk, and doubt associated with new venture development. Research suggests entrepreneurial experimentation is essential to the entrepreneurial journey. Yet, this research remains fragmented, resulting in conceptual ambiguity. In this article, we review and synthesize the scholarly literature on entrepreneurial experimentation from 1985 to 2024. In so doing, we synthesize this literature into a definition, conceptual foundations, and an integrative theoretical framework. We conclude with a future research agenda that explores more nuance, contingencies, and sociocultural dynamics.