Is Prior Failure a Burden for Entrepreneurs’ Follow-Up Crowdfunding Success? An Expectancy Violations Theory Perspective
研究创业者先前失败对后续众筹成功的影响，发现失败程度越大成功概率越低，但女性创业者和在性别不匹配领域失败的创业者更可能获得后续众筹成功。
Is prior failure a burden for entrepreneurs’ subsequent crowdfunding success? Prior research is equivocal with some suggesting failure offers a valuable learning experience, whereas others suggest failure indicates that entrepreneurs lack the competencies to be successful. To provide clarity, we draw on expectancy violations theory and delve into the influence of gender. We find that as the magnitude of failure increases, entrepreneurs’ likelihood of subsequent crowdfunding success decreases. However, this baseline relationship is moderated by the valence crowdfunders have toward entrepreneurs. We find that women entrepreneurs and entrepreneurs that failed in gender-incongruent categories are more likely to secure subsequent crowdfunding.