B2B manufacturers in pursuit of Product-as-a-Service: Motivations, barriers, and approaches
研究了B2B制造商采用产品即服务（PaaS）模式的动机、障碍和方法，发现制造商与客户共同迭代探索，定价和商业模式逐步协同开发，但融资是主要挑战。
• Manufacturers introduce PaaS as a response to market dynamics and competition. • Manufacturers and customers explore PaaS jointly, iteratively, and interactively. • Design of offerings involves customers in a joint learning-process. • Pricing and business models are developed stepwise together with customers. • Financing of PaaS is a challenge for manufacturers and requires partners.