The Games Advertising Copywriters Play: Conflict, Quasi-Control, A New Proposal
研究了广告公司中客户管理与创意人员之间的控制冲突，提出不同于主流观点的解决方案。
For quite different reasons, account management and creative people feel the need to control creative work. The control game of account management is quite clear; the control games of creative people are more subtle (and are described using a simple theoretical framework). What can be done to alleviate the resulting conflict? Based on our findings, we suggest a solution very different from that currently advocated by many advertising people.