Newspapers’ Standards for Acceptable Advertising
基于321位报纸出版商和广告经理的反馈，研究报纸对可接受广告的标准，对关注报纸作为广告媒介的从业者和学者有实际意义。
This study reports the responses from 321 newspaper publishers and advertising managers on their standards for acceptable advertising, making this one of the largest data bases of newspaper advertising practices. Given the controversial nature of some advertising, the results have clear practical implications for those advertising practitioners and scholars who have concerns about newspapers as an advertising vehicle.