观察:广告讨论是否会改变其效果?是的……有时——一项针对大学生及其对反毒品广告反应的案例

Observations: Does Discussion of Advertising Transform Its Effects? Yes . . . Sometimes—A Case among College Students and Their Response to Anti-Drug Advertising

Journal of Advertising Research · 1992
被引 1
ABS 3
广告心理学市场营销商业