Corporate Social Responsibility Challenges of International Service Firms: An Introduction and Research Agenda
探讨国际服务企业面临的企业社会责任（CSR）挑战，指出其与制造业跨国企业的差异，并介绍本期特刊的六篇论文，为学者和实践者提供研究路线图。
Abstract The global services sector faces unique Corporate Social Responsibility (CSR) challenges that differ substantially from those encountered by manufacturing multinational enterprises (MNEs). This introductory paper examines the importance of understanding CSR in international service firms, highlighting the distinctive characteristics that make CSR implementation more complex in the global services context. We introduce the six papers that address these challenges and are part of this focused issue. The key emergent challenges for the service sectors are identified, and we provide a roadmap for both scholars and practitioners navigating the complex landscape of responsible business practices in service industries.