增强现实（AR）能否提升餐厅呈现“从农场到餐桌”信息的方式？认知吸收、学习收获与品牌形象一致性的作用

Can Augmented Reality (AR) enhance how restaurants present Farm-to-Table information? The role of cognitive absorption, learning gains, and brand image congruence

• Jiyoon Han 通讯
• Soobin Seo
• Elizabeth Howlett