Conceptualizing and measuring strategic authenticity? A reflective-formative second-order model
开发了一个测量战略真实性的量表，区分了感知真实性与战略真实性，并通过PLS-SEM构建了包含透明度、一致性、平凡性、真实背书和自然性五个维度的25个题项的二阶模型。
Despite the importance of influencer authenticity and the numerous scales created to measure perceived authenticity, limited research has focused on strategic authenticity—the deliberate strategies employed by media producers to project authenticity. In response, this paper develops a comprehensive scale for evaluating strategic authenticity. The study combines both formative and reflective models, using a hierarchical latent variable framework within Partial Least Squares Structural Equation Modeling (PLS-SEM). First, a clear distinction between perceived authenticity and strategic authenticity is established. Following this, a reflective-formative second-order model is proposed to represent strategic authenticity at different levels of abstraction. Through a series of studies, we generate items, establish and confirm the dimensional structure of strategic authenticity, and validate the scale. This rigorous process results in a set of 25 items that measure five dimensions of strategic authenticity: transparency, consistency, ordinariness, truthful endorsement, and naturalness.