The charity capacity curse
研究发现，慈善机构展示人力资源、组织或财务能力等信号反而会减少捐款，因为捐赠者认为高能力机构更需要帮助，这一效应在突出机构需求或让捐赠者思考对受益人的影响时会减弱。
Abstract Can displays of charity capacity cues paradoxically harm charities' fundraising efforts? Six pre‐registered studies provide evidence of a charity capacity curse whereby donors penalize charities for displaying capacity cues, such as human resources capacity, organizational capacity, and financial capacity cues. This curse occurs because donors perceive higher‐capacity charities as needing less help. As donors typically donate based on need, they donate less to charities with superior capacity signals. This effect is attenuated when: (1) higher‐capacity charities' needs are made salient, and (2) donors reflect on how their decision impacts end‐beneficiaries. This research contributes to the literature on effective altruism and charity perceptions while offering managerial insights for charities seeking to optimize their fundraising communications.