Platform Governance for Established Companies
研究了成熟企业采用平台战略时面临的独特治理挑战，分析了四家企业的治理策略，提出了针对内部业务单元、核心伙伴和第三方开发者的多层治理模型，为管理者提供实用建议。
Summary This article explores platform governance in established companies that face unique challenges when adopting platform strategies because of their complex organizational structures, diverse product ranges, legacy systems, and existing networks of partners. It analyzes four established companies’ governance strategies and proposes a multi-layered governance model that addresses the varying needs of internal business units, core partners, and third-party developers. This model highlights the importance of custom governance strategies tailored to specific ecosystem actors and their relationships. The findings contribute to a deeper understanding of platform governance in established companies and present practical recommendations for managers embarking on digital transformation.