Dissecting the Role of Sustainability in Shaping Visitors’ Perceived Value for Tourism Destinations
基于639名游客的调查数据，使用偏最小二乘结构方程模型和重要性-绩效图分析，研究了经济、环境、社会文化和制度四个可持续性维度对游客感知价值的影响，发现社会文化可持续性最为关键。
This study examines how sustainability shapes visitors’ perceived value for tourism destinations. Using partial least squares structural equation modeling and importance-performance map analysis on survey data from 639 tourists, the study analyzes the effects of four sustainability dimensions (economic, environmental, socio-cultural, institutional) on three dimensions of perceived value (epistemic, monetary, social), as well as on overall perceived value. Findings emphasize the importance of socio-cultural sustainability, which emerged as the most influential factor in enhancing all three dimensions of perceived value and overall perceived value. Institutional and economic sustainability also play significant roles. In contrast, environmental sustainability showed a limited impact. There is room for improved performance across all four dimensions of sustainability, especially environmental sustainability. Destinations should prioritize socio-cultural, institutional, and economic sustainability, while also striving to improve environmental performance and raising awareness of genuine environmental initiatives to align tourists’ expectations with sustainable practices.