Are charitable gifts truly appreciated by the recipients who requested them? Impact of gift type and amount on recipients’ appreciation
研究了在人生重要场合（如婚礼）中，受赠者请求的慈善现金礼物与利己礼物相比，其感激度如何受礼物金额影响：小额时慈善礼物更受感激，中高额时差异消失。
Requests for charitable cash gifts during rite-of-passage occasions (e.g., weddings) are becoming increasingly common. This research examines whether recipients’ appreciation differs depending on whether a requested cash gift is charitable (e.g., donating to support people in need) or recipient-benefiting (e.g., renovating the recipient’s kitchen). Across five studies, we find that the effect of the gift type on appreciation is moderated by the gift amount. For low amounts, recipients appreciate charitable gifts more than recipient-benefiting gifts. However, for moderate and high amounts, appreciation is similar across gift types. This effect is mediated by the recipients’ perception of whether the gift amount meets their expectations and their subsequent perception of thoughtfulness. Consistent with our mechanism, in distant giver-recipient relationships, the effect of the gift type on appreciation for low amounts is attenuated. When gifts are not requested, recipients appreciate charitable gifts less than recipient-benefiting gifts.