Performance of the Offer-Everything Policy
研究了在无法根据顾客类型调整产品组合时，卖家是否应展示所有可用产品。基于竞争比和期望收入分析，证明全展示策略通常是最优的。
Should the seller display all available products in a setting with multiple products or only offer a subset? Is there a benefit of withholding some products? The seller does not want to display low-margin products due to cannibalization, but what if all products have the same margin? In “Performance of the Offer-Everything Policy,” W. T. Huh, J. Paat, and M. Queyranne argue that in an environment where the seller cannot adjust assortment based on customer types, it is best to offer all available products in an environment. The analysis is based on competitive ratio and expected revenue. This research assures that a common practice of truthfully revealing product availability is a generally good policy to follow.