The B2B Opportunity in Corporate Sustainability
随着消费者对可持续产品的需求增长和监管压力加大，B2B供应商可通过帮助客户实现可持续发展目标来扩大市场份额，这需要开发可信的可持续产品、培训销售人员并获取第三方认证。
As consumer demand for sustainable products grows and regulatory pressure increases, B2B suppliers have an opportunity to grow market share by helping their customers meet sustainability goals. Success requires developing credible sustainability offerings, investing in well-trained salespeople who can effectively communicate both environmental and economic benefits, and backing sustainability claims with data and third-party certification.