Green practices, golden stars: how hotel ratings shape guests’ pro-environmental behavior
研究了不同星级酒店的前台和后台绿色实践对顾客亲环境行为的影响，发现豪华酒店前台实践通过提升享乐幸福感促进环保行为，而经济型酒店后台实践通过提升实现幸福感有效推动环保行为。
This study explores the impact of green practices in Front of House (FOH) and Back of House (BOH) settings across different hotel star ratings on guests’ pro-environmental behavior. Grounded in the Contingency Theory and Broaden-and-Build Theory, the research consists of four distinct studies aimed at understanding how these green practices, coupled with hotel star ratings, influence guests’ hedonic and eudaimonic well-being, as well as their environmentally friendly actions. The experiments demonstrate that in luxury hotels, FOH practices significantly enhance pro-environmental behaviors by boosting hedonic well-being. Conversely, in economy hotels, BOH practices effectively foster eco-friendly behaviors by enhancing eudaimonic well-being. This study offers valuable insights into the psychological mechanisms that drive sustainable behavior in various hotel contexts, providing hotel managers and policymakers with crucial guidance on tailoring green strategies to optimize both sustainability efforts and guest experiences.