AI驱动的虚拟影响者的拟人化如何影响信任和品牌热爱？意见领袖的调节作用

How does AI-powered virtual influencer's anthropomorphism impact trust and brand love? The moderating role of opinion leadership

• Anis ur Rehman
• Sushant Kumar 通讯
• Muhammad Asif Salam
• Naveen Virmani