食品召回策略对信任修复有积极还是消极影响?基于信任违背类型和信任倾向的调节分析
Does food recall strategy have a positive or negative effect on trust repair? Moderation analysis based on trust violation types and trust disposition
China Economic Review · 2025
被引 1
人大 A-ABS 2
- Xiaoyan Wang · 中国农业大学
- Juan Fu
- Yixing Tian · 北京工商大学 通讯
- Honghua Chen
食品安全消费者行为信任修复市场营销