How to Structure a B2B Marketplace Venture
研究B2B市场的最佳所有权结构，指出全资拥有可增强控制但可能引发监管和渠道冲突，而分拆或初创公司是有效策略。
Companies setting up a business-to-business marketplace to make transactions more efficient for buyers and sellers should carefully consider the best ownership structure. New research suggests that owning the marketplace outright can give a company greater control, security, and access to suppliers but can also create regulatory problems and channel conflicts. Depending on the business objective, creating a spinoff or startup can be an effective strategy for launching a B2B marketplace.