How Direct Mail Delivers in the Age of Digital Marketing
研究了在数字广告成本上升、消费者疲劳和隐私变化背景下，直邮作为数字营销补充渠道的重新崛起及其效果。
Marketers have spent billions on targeted digital ads. But are digital marketing channels delivering enough impact to justify their rising costs in an era saturated with online ads and perpetually scrolling feeds? As consumer ad fatigue accelerates and privacy changes erode many of digital tracking’s advantages, returns on ad spend for such channels are dipping to historic lows. Direct mail, once seen as an old-fashioned medium, is reemerging as a powerful complement to digital.