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关于商标与创新:十年后的回顾

On trademarks and innovation: a retrospective, 10 years later

Industry and Innovation · 2025
被引 0
ABS 3

中文导读

回顾2014年关于中小企业商标与创新关系的论文,总结其十年影响并指出跨学科研究新方向。

Abstract

In this retrospective, we look back at the origins of our 2014 Industry & Innovation paper ‘Are trademark counts a valid indicator of innovation? Results of an in-depth study of new Benelux trademarks filed by SMEs’. We reflect on the impact of that paper over the past decade and identify new research avenues. The paper’s key contribution was to determine whether and when new trademark filings by small and medium-sized enterprises (SMEs) are connected to innovation. We reconstruct how our pioneering methodological efforts fuelled a research agenda on trademarks and innovation. We identify how this agenda now offers insights across several disciplines.

经济学商业市场营销政治学法律