Determinants of Adoption of Green Technology in a Corporate Sustainability Setting: A Quantitative Analysis
通过对526名印度制造业受访者的调查，结合人工神经网络和结构方程模型，发现市场和成本障碍显著影响绿色技术采纳，而商业、环境和经济因素则起到推动作用，为企业决策者提供了参考。
ABSTRACT Selecting a green technological solution that aligns with the enterprise's operational characteristics is a critical step in attaining sustainable green goals. It also plays a key role in the technology's successful commercialization. The obstructions lie in identifying the determinants that may arise during the adoption and transformation of green technology. A survey of 526 respondents from the Indian manufacturing industry was conducted, and the data collected were evaluated using artificial neural networks (ANNs) and a structural equation modeling approach. The study's findings reveal that barriers related to market and cost greatly affected green technology adoption. Regarding drivers, green technology implementation was positively impacted by business, environmental, and economic factors. This study discovered valued understandings for corporate decision‐makers seeking to implement green technologies and contribute to enduring environmental and economic sustainability.