Navigating turbulent waters: A literature review of socio-political risks and multinational enterprises’ nonmarket strategies
这篇综述分析了跨国企业如何通过非市场策略应对复杂的社会政治风险，如地缘冲突和保护主义，并提出了一个按地理和时间维度分类风险的新框架。
Amidst an increasingly turbulent global environment, multinational enterprises (MNEs) face a wide range of socio-political risks (SPRs) that are complex and multifaceted, e.g. geopolitical conflicts, rising protectionism or anti-globalization sentiment. They must respond strategically to remain competitive. In this systematic literature review, we propose a novel way to analyse risks, along geographical and temporal dimensions. We synthesize findings from 111 empirical peer-reviewed articles to identify how and why MNEs adopt nonmarket strategies (NMS) in contexts where risks prevail. Our findings show MNEs combine adaptive, additive and transformative strategies to address ongoing risks, but focus on adaptive approaches when faced with abrupt challenges. The distinction applies across geographic dimensions, with a tendency for firms to adopt embedded-oriented NMS for within-country SPRs, and cross-border balancing-oriented NMS to respond to cross-country SPRs. We contribute to the literature by enhancing conceptualization of SPRs and offering a comprehensive understanding on the types and effectiveness of NMS used by firms to address political and social risks. Our review enhances theory by proposing an integrated conceptual framework and directions to guide future research. • Examines how and why MNEs adopt nonmarket strategies amidst socio-political risks. • Introduces a matrix categorizing risks along geographical and temporal dimension. • Reviews the literature on MNEs’ nonmarket strategies managing socio-political risks. • Proposes a framework linking socio-political risks and nonmarket strategies. • Identifies key research gaps and guides future research.