Drivers and Barriers to the Adoption of Circular Business Models in Small‐ and Medium‐Sized Enterprises: A Comparison Study Between Developed and Developing Economies
通过法国和塞尔维亚企业的实证比较，发现中小企业采用循环商业模式主要出于个人创业动机，但发达经济体企业更依赖政府支持，而发展中经济体企业受市场驱动且面临基础设施不足等障碍。
ABSTRACT Circular business models have become a crucial process in the environmental and social transition of developed and developing economies. Although small‐ and medium‐sized enterprises represent the majority of businesses globally and play a significant role in the economy, there remains a lack of empirical research on the drivers and barriers that they face when adopting circular business models. To address this gap, we conducted an empirical study with firms from France and Serbia, identifying similarities and differences between the two prototype contexts. Drawing on the institutional theory perspective, our research, inter alia, shows that firms from both economies adopt circular business models primarily for personal entrepreneurial reasons. However, although French firms first identify a specific need and then require governmental and regional support to materialize their circular business models, Serbian firms are more driven by market demand and face a lack of institutional financial support. Furthermore, the development of a specific sector and a new market constitutes the main barriers among French firms, whereas their Serbian counterparts face a lack of qualified employees and inadequate waste collection and public infrastructures.