从基于激励的用户获取到出行即服务平台上的忠诚留存转型:一项大规模社会实验

Transitioning from incentive-based user acquisition to loyal retention on the mobility-as-a-service platform: A large-scale social experiment

Transportation Research Part E Logistics and Transportation Review · 2025
被引 4
ABS 3
交通经济学平台经济用户行为市场营销服务管理