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多边平台上的序贯定价

Sequential pricing on multisided platforms

Economics Letters · 2025
被引 1
人大 BABS 3

中文导读

研究了多边平台在数字经济中采用序贯定价的效果,发现序贯定价比同时定价能带来更高的企业利润和行业利润,且价格更均衡、平均价格更高。

Abstract

Multisided platforms have emerged as an increasingly important market structure with the rise of the digital economy. In this paper, we consider sequential price setting behavior by platforms and demonstrate sequential pricing outcomes Pareto dominate simultaneous pricing outcomes in terms of firm and industry profits. We compare policy implications and find prices are more balanced across the platform and average prices are higher under sequential pricing than under simultaneous pricing. We also demonstrate that pricing power can be considered independently on each side of the market under multihoming behavior.

经济学产业组织平台经济定价策略