How Do SMEs Strategically Response to ESG Dynamics: Evidence From US Fashion Industry
研究了美国小型时尚企业如何在资源有限和监管模糊的情况下，通过回避、顺从、反抗或妥协等策略应对ESG披露压力，揭示了制度压力与企业战略选择的互动关系。
ABSTRACT As ESG reporting becomes a strategic priority, small fashion businesses in the United States face mounting institutional pressure despite limited resources and ambiguous regulatory guidance. This study explores how these firms navigate ESG disclosure by analyzing 31 institutional themes through the lens of institutional theory. Findings reveal that companies employ varied strategic responses, including avoidance, acquiescence, defiance, and compromise, depending on how they interpret and manage external pressures. These responses reflect not only resource constraints but also differing perceptions of legitimacy and strategic alignment. The paper contributes to a nuanced understanding of how small enterprises negotiate fragmented institutional environments in the evolving ESG landscape.