Cryptocurrency Research: A Conceptual Model for Future Research
本文回顾了《心理学与营销》期刊中关于加密货币的论文，综合了消费者行为与加密货币的文献，提出了一个由前因、过程和结果构成的概念模型，并总结了研究贡献和未来方向。
ABSTRACT This research note reviews research published in Psychology & Marketing in response to our call for papers for cryptocurrency research. Cryptocurrency is an area worth trillions of dollars and it offers a rich field of potential research topics for consumer psychology. Based on the articles by scholars published in Psychology & Marketing , we present a synthesis of the literature surrounding consumer behavior and cryptocurrency and propose a conceptual model to guide future research. This conceptual model organizes the literature by antecedents, process, and outcomes. In addition, we present a summary table of contributions from the research and offer a range of future research opportunities to be explored.