以人为本、地球与利润的B2B营销：理论进展与实证洞察
B2B Marketing for People, Planet and Profit: Theoretical advancement and empirical insights
Industrial Marketing Management · 2025
被引 4
ABS 3
- Vinod Kumar
- Demetris Vrontis
- S. M. Riad Shams 通讯
- Masaaki Kotabe
B2B营销可持续营销企业社会责任实证研究