套餐还是现金券:价格促销策略在网络评论情感中的作用
Set menus or cash coupons: the roles of price promotion strategies in online review sentiment
International Journal of Hospitality Management · 2025
被引 3
ABS 3
- Ruolin Ding
- Xiayu Chen 通讯
- Shaobo Wei
- Yezheng Liu
市场营销消费者行为价格促销在线评论电子商务